Out with the old and in with the new… seats, that is

When plans to replace all 1,800 seats in the Jack Singer Concert Hall commenced, Arts Commons had an opportunity to explain to the community why this was being done. This direct mail piece juxtaposed the worn out old chair with the new model using a pull tab flap for the reveal.

YEAR: 2017  |  CLIENT: ARTS COMMONS; IN-HOUSE (APPROVED BY THE MARKETING & SALES, FUND DEVELOPMENT & PROGRAMMING TEAMS)  |  Role: GRAPHIC Design  |  tools: NIKON CAMERA, ADOBE PHOTOSHOP & INDESIGN